Hashtags are the most famous yet underused feature when it comes to social media platforms. What does Facebook, Pinterest, Instagram, and YouTube have in common? Well, just like Twitter they too give you the ability to use hashtags to make your posts, tweets, and pins more searchable. This is great for reinforcing brand, slogans, marketing campaigns and much more. Its even better when utilized for niche terms/phrases, therefore weeding out your company or product amongst the mass of social media users. A great example of this that has the internet marketing area in a frenzy is the #MakeItWork hashtag by Project Runway.