MiX is a simple yet meaningful logo for NYC Mixing. It will be used on future projects, both digital and print. It is meaningful in the sense that it does not stray from the musical aspect of NYC Mixing. Yet, it reflects the simplicity of marketing with ease, hence the added impact. In terms of brand recognition and commitment to memory, once the viewer is exposed through various print and digital mediums of this simplistic logo, they will easily remember the logo, on the basis that is readable/understandable and recognizable.